A trilingual experience researcher and service designer based in Barcelona. I help teams understand their users, align internally, and make more intentional decisions — grounded in insight, not assumptions.
I studied law, practiced business, and eventually found my place in design. Law honed my analytical mindset. Business sharpened my focus on outcomes and utility. And design? Design gave me the tools to challenge the status quo — and build things that truly work for people.
Back in 2005 — before the iPhone — I was already mapping flows and digitizing processes in my family's business. I didn't know it was UX. I just wanted things to work better.
Since then, I've worked across industries, company sizes, and UX maturity levels. Sometimes I lead a project from the first interview to the final decision — not just the research, but the harder part: helping a team agree on what to do with it. Other times, I offer targeted input or long-term support as a consultant. I adapt to what the project needs, and I do it in English, German, or Spanish.
Along the way, I've supported clients like Google, Meta, Smartbox, Iberia, Volotea, agencies and studios, and startups you've never heard of — and I bring the same curiosity and commitment to each. Whether I'm running usability tests, interviewing users, shadowing staff, or sparring with stakeholders, I keep one question in mind: What's the real need here?
I've come to believe there's no such thing as "no design" — only design that's intentional or not. That's why I care about method — not as a rigid process, but as a way to make sure human insight leads the way.
People ignore design
that ignores people.
— Frank Chimero
Susana is dialogical — but she has clear, well-founded opinions and expresses them with precision. The kind of voice you want in the room when you need to choose a path and move.
She has strategic vision and is able to think outside of her role, considering the possible impacts of the final product in areas beyond UX. Her working style is organized to the point that she can guide work processes for other profiles.
The full story of my non-linear path — what I kept from law, what I unlearned, and what design taught me about asking better questions.
Read on Medium → // watchMy talk from World IA Day 2021 — on curiosity as a working method, and what we miss when we stop asking the obvious questions.
Watch on Vimeo →Whether you just want to say hi, need someone to jump into a specific phase, or are thinking about a bigger project — feel free to reach out. I'll get back to you soon.