Projects

Selected work.

A few highlights of how I help teams design better experiences — strategically, collaboratively, and grounded in real user insight.

These projects range from early-stage startups to global companies, across varying UX maturity levels and product life cycles.

A skincare brand: personas and journeys
End-to-end experience & service design

A skincare brand, launching on evidence instead of assumptions.

They were sure they had three audiences. The research found two — and that changed how they launched.

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Testing a polished insurance flow
Targeted support for key phases

Testing a polished insurance flow — and what users actually saw.

Working with both agency and client, the research turned strong design instinct into validated direction.

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UX strategy for a medical practice
Ongoing UX partnership

Bringing UX strategy to a small team — month by month.

They didn't need a one-time audit. They needed UX thinking as part of how they ran the practice.

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Curious?

Curious how this could apply to your team?

Every project is different. Let's talk about what would make sense for yours.

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